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Coming into focus: New gTLD benchmarks for brands

World Trademark Review: Mobile apps help the commercial world go around

Latest data shows that consumers spend more time using mobile digital media (51%) compared to desktop access (42%), meaning mobile apps are a key segment that should not be ignored.

CSC Product Manager, Tim McKeever has written a piece for the World Trademark Review’s special Online Brand Enforcement supplement, discussing best practices for mobile app defense, whilst emphasizing the importance of digital asset management.

To read the full article, please fill out the short form on the right.

 

Browse recent articles from the international media in which CSC experts share their views on current online brand protection issues and concerns.

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